Saladworks will make its food available for delivery across Central Florida through ghost kitchens set up within WingHouse Bar & Grill locations.
The fast-casual create-your-own salad franchise, a WOWorks brand, is opening 20 new ghost kitchen locations in Central Florida through a partnership with ghost kitchen franchise Combo Kitchen. Scheduled to begin operations by 25 March, Saladworks menu items will be available for delivery through Combo Kitchen’s agreement with Florida-based restaurant chain WingHouse Bar & Grill.
A ghost kitchen is the foodservice equivalent of a dark store – a location that prepares food for delivery, without providing dine-in service. Although the concept has been around for several years, ghost kitchens are gaining momentum during the Covid-19 pandemic, as more consumers are turning to online delivery of prepared meals to consume at home.
Major retail companies including Kroger, Walmart, and DoorDash have all launched hosted ghost kitchen services. Fast-food chains including Wendy’s and Nathan’s Famous are actively participating in ghost kitchen deliveries of their food items.
“We are excited to expand our brand into Central Florida through our partnership with Combo Kitchen,” said Brian Farris, WOWorks Chief Development Officer. “Normally, expanding into an entirely new market is costly for potential franchisees. This partnership allows us to gain new customers without needing to invest upfront in a brick-and-mortar store. We also gain additional benefits, such as raising Saladworks’ brand awareness in new regions and giving our guests more points of delivery and pickup.”
