The partnership will see Sally Beauty implement cloud-based enhancements that will support the shopping experience for customers.

The salon experience has changed for customers as they look to keep safe during the Covid-19 pandemic. Customers are looking to purchase DIY hair colour and hair care products as salons remain closed. By partnering with Salesforce, Sally Beauty Holdings is powering connected shopping experiences with the Commerce Cloud, enabling them to quickly scale their online store; Marketing Cloud allowing the team to stay connected with their clients through social media and email and Service Cloud, to handle spikes in customer service requests.

“Working with Salesforce allowed us to keep up with the surge in online demand for salon-quality DIY beauty products and resources by leveraging our stores’ inventory, while also maintaining opportunities for our store associates to continue working during this difficult time,” commented Mary Beth Edwards, SVP, CIO & CTO, Sally Beauty.

Lidiane Jones, CEO, Salesforce Commerce Cloud, added: “Reaching customers and retaining loyalty have become more difficult than ever for brands. Not only are they challenged by the need to fulfil large online orders but to deliver connected, immersive experiences across all touchpoints. With Commerce Cloud, Sally Beauty Holdings has delivered just that.”