F&B operator Elements Hospitality has announced the launch of Salmon Guru in Dubai. The Spanish brand is about to open in the ME Dubai hotel in Business Bay.

Ranked within the World’s 50 Best Bars for five years in a row, Salmon Guru’s visionary concept is set to fulfill the increasing demand for high-end cocktails and out-of-the-ordinary hospitality experiences in the UAE.

Behind the new addition to the UAE beverage landscape, is Farah George Farah and Jad Aboujaoude from Elements Hospitality. The group is currently working on several projects in addition to the introduction of Salmon Guru to Dubai.

The founder of the concept bar, Diego Cabrera has been working on the Dubai opening from the ground up and is currently leading the final preparations with the local team, which includes former BOCA general manager Ricardo Riera. The official opening date is yet to be revealed.