Launched around a year ago, Salsa Jeans’ new visual identity has been gradually implemented across the Portuguese denim brand’s store network.
Taking advantage of a change of location at CascaiShopping, the brand reopens in the Cascais shopping center with the new concept. Now installed on the first floor, next to the sports brand Adidas, Salsa Jeans reopens with the image it presented at the beginning of 2023 and which is based on a “more sophisticated and relaxed concept” that “reflects the evolution and modernity of the brand”, indicates in a statement from CascaiShopping.
Recovering the brand’s characteristic blue, which is combined with neutral and light tones, this new visual identity reflects the repositioning that has been carried out by the company in recent years, refocusing on denim, its star product, to boost its growth on an international scale.
Founded in 1994, Salsa Jeans celebrates its 30th anniversary this year. Currently operating in more than 40 countries, with almost two hundred of its own stores and a presence in more than 1,200 multi-brand spaces, the company has growth across borders as one of its priorities. In this context, it recently arrived in Turkey and also intends to expand to Latin America, gain greater coverage in the European market, namely with a “more significant presence” in Scandinavia and Eastern Europe and also double the number of stores in the Middle East.
