The beach-inspired brand is set to open stores in Myrtle Beach, S.C., and Galveston, Texas, within the next few months.
The two new locations will pave the way for the brand’s continued growth into 2022 and beyond, with plans already underway to open at least five additional retail locations next year. The Myrtle Beach store, which initially began as a pop-up during the 2020 holiday season, will open permanently in late August. Meanwhile, later this year, the Galveston location will mark the brand’s first retail store in Texas.
Jeff Stillwell, President of Salt Life, commented: “The communities in Myrtle Beach and Galveston truly fit the lifestyle of the Salt Life brand, and we are looking forward to this opportunity to engage with all those who share our passion for the water.”
Salt Life was founded in 2003 by four avid watermen from Jacksonville Beach in Florida. The brand has grown to be well-loved with ocean and beach enthusiasts worldwide. The brand had 13 stores, including the new locations and is also distributed in surf shops, specialty stores, department stores, and sporting goods retailers.
