In celebration of the Lunar New Year, the Italian luxury house has invited Chinese artists Sun Yuan and Peng Yu to create a unique print inspired by the 2022 Zodiac Tiger.
The print is integrated into iconic accessories, launching a brand-new 2022 Lunar New Year Special Capsule Collection, paying homage to the brand’s long history of uniting the worlds art and culture with fashion.
Inspired by traditional Chinese paintings, the print features the tiger which symbolises passion, daring, auspiciousness and safety in Chinese culture. The tiger plays with other wild creatures, a crane, eagle, deer, and monkey in the classic Chinese garden covered in rocks, plants and flowers, presenting a jolly, vibrant scene of renewal.
Alongside the new collection, Ferragamo has launched a digital campaign, powered by creative agency Branding Records, that paints a magical spring season utilising surreal cinematography. The ‘Tiger in Wonderland’ campaign sees the two Chinese artists stroll through the water pavilions and peach trees, whilst watching flowers blossom. Fallen petals lie in profusion while wearing the highlights of the capsule collection.
