Located in Asia’s newest travel retail hot spot, Sanya, Hainan, Haitang Bay Duty Free Shopping Centre is a globally influential duty-free trading centre many international brands aim to enter.
The Italian luxury brand Salvatore Ferragamo has launched a pop-store store in the complex. Partnered with the creative agency Branding Records, the Salvatore Ferragamo pop-up store creates a stage to celebrate the brand territory by reimagining the way to appreciate culture and tradition.
Just in time for the Mid-Autumn festival, Ferragamo brings festive blessings through a bold and modern take on the Chinese tradition. Inspired by the iconic elements from Maison’s silk heritage, the pop-up store transformed itself to four giant Gancini-shaped lanterns, leading the visitors into a curated journey.
Four chambers with classic Ferragamo print, the “Viva Room”, “Swing Room”, “Metallic Room” and “Floral Room”, represent four product collections. By allowing the visitors to fully explore every facet of the brand, the pop-up store expands the perceptions of Salvatore Ferragamo through an immersive emotional experience.
Each chamber is decorated with installations and hanging props from the ceiling, complementing the iconic products of each collection. Two photo-taking booths with special effects are equipped inside two chambers, where the visitors are encouraged to share their personal Ferragamo experience online to the wider community.