Sam’s Club is jump-starting the holiday shopping season with deals — and home delivery of wine.
The Walmart-owned membership warehouse retailer said its holiday initiative, “Bring the Merry,” which launched on 8 October, will offer twice the number of savings events as its 2020 holiday promotion. So far, Amazon and Target have also announced early holiday shopping programs.
As part of “Bring the Merry,” Sam’s Club is collaborating with alcohol delivery platform Drinks to launch a direct-to-home wine delivery service. Sam’s Club members in 16 states will have access to the service, enabling them to order its private brand Member’s Mark wines on SamsClub.com and have them shipped to their doorsteps.
Additional states and wines will be added to the Drinks service in early 2022. Sam’s Club began delivering wine, beer and spirits in partnership with Instacart in select markets in 2019.
The retailer says its holiday promotion will include “unexpected moments” featuring celebrities, demos every week, and new holiday signage and décor on both the exterior and interior of every store. And in five locations, Sam’s Club will host a “Merry-ville” event in parking lots. This interactive customer experience will include an ice skating rink with special performances, and more.
Sam’s Club will also launch a “Scan & Go” sweepstakes where members can enter to win prizes, such as a $50,000 trip, $30,000 mega-home theatre makeover, or a lifetime membership with a $20,000 Sam’s Club shopping spree.
