The technology retailer has appointed Retail Prodigy Group as the lead operations partner for Samsung’s Experience Stores in Australia.
The news comes as Samsung continues to evolve its customer experience and given Retail Prodigy Group’s proven track record of delivering high-quality and memorable retail experiences with other partners including Nike and Toms, they seemed the perfect partner to drive this customer experience forward with Samsung.
The Samsung Experience Stores is a playground where customers can go to play, learn and find solutions with expert help available at all locations. The stores feature exclusive deals and Galaxy Workshops which offer advice on how to use your Galaxy device to its best and full potential.
Garry McGregor, Samsung Australia’s Mobile Division Vice President, commented: “As Samsung, our branded retail experience remains integral to building and maintaining this trust with our customers. We are also seeing a dynamic shift in buying behaviour towards outright ownership of smartphones, and branded channels are becoming an increasingly popular purchase destination.”
