Lagardère Travel Retail has teamed up with SMCP Group to open Sandro and Maje boutiques in the Hainan Tourism Investment Duty Free Co-controlled Hainan Tourism Duty Free Shopping Complex in downtown Sanya.

These openings represent the debut for both brands in Hainan’s burgeoning offshore duty free market and the launches build on a partnership that saw the travel retail launch of Sandro and Maje in Mainland China airports last year.

The openings add to Lagardère’s luxury fashion footprint of over 140 doors in China travel retail and support the local government’s strategy of diversifying Hainan’s brand offer and appealing to a broader consumer base.

Lagardère Travel Retail CEO for North Asia Eudes Fabre said: “Launching Sandro and Maje for the first time in Hainan in partnership with SCMP Group reflects our ambition to broaden the appeal of off-shore duty free shopping in Hainan and meet the expectations of an increasingly sophisticated customer base. To sustain rapid growth over time, the market in Hainan will need to continue introducing new brands across categories and price points. We are pleased to contribute our global merchandising and operational expertise to the flourishing of Hainan’s duty free market.”