Isaac Toast has launched its second store in Hong Kong and it comes seven months since its debut at Sha Tin’s New Town Plaza.
Renowned for being the breakfast staple of Koreans, the second store of the sandwich brand has been opened inside Langham Place shopping centre in Hong Kong’s Mongkok district.
Isaac Toast has been on the radar for many people thanks to the Korean culture wave and was met with much anticipation during its launch with long queues. However, customers were vocal with their disappointment on restaurant guide platform OpenRice for long waits and quality inconsistencies.
Despite that, Isaac Toast looks set to continue to expand in Hong Kong now it has a second outlet trading. The brand currently has more than 800 stores in its home market and has also expanded abroad into Macau, Taiwan, the Philippines, Singapore and Malaysia, to name a few.
