The partnership between the two companies will see the development of personal online stores for sales staff.
Hong Kong-based cosmetics & personal care chain SaSa has set up personal online stores for its beauty consultants to provide a new sales channel for the brand’s customer-facing staff in partnership with the e-commerce platform Boutir.
The solution uses the Boutir mobile app to allow customers to make purchases on the consultants’ personal storefronts, providing additional commissions for staff as well as a more flexible experience for consumers. The move is an opportunity for the brand to combine its strengths in in-person shopping with digital retail, helping SaSa expand its omnichannel sales approach.
“SaSa is committed to social commerce and is constantly developing new online sales channels,” said SaSa Chairman and CEO Dr Simon Kwok. “The partnership with Boutir allows SaSa to transcend the spatial-temporal boundaries, use social media to engage and sell more with customers in Hong Kong SAR and leverage potential synergies between its online presence with the existing brick-and-mortar stores to provide a seamless online-to-offline shopping experience that is more flexible, accessible and intimate.”
