Saucony, the heritage running shoe brand has now successfully opened its first store in Shanghai at Super Brand Mall. The company says the opening represents an important milestone in the brand’s development in China.
The 122 year old brand is currently expanding its operations across its Chinese retail network by entering into major cities in order to cater to a burgeoning demand from the country’s growing elite class.
The start of business also marks a transition in Saucony’s marketing strategy from online stores to physical stores in the market, while raising awareness of the brand’s shoes and apparel in China. The company intends to follow through with more brick-and-mortar stores in other Chinese cities.
