Saudi PIF Announces Entertainment Investment

The entertainment destinations are set to have over 150 attractions in partnership with prominent international brands.

Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Public Investment Fund (PIF) has announced an investment of SAR50 billion towards the development of 21 entertainment destinations across 14 cities in the kingdom.

The integrated entertainment destinations will have over 150 attractions in partnership with prominent international brands. The construction of SEVEN’s first entertainment destination in the Al Hamra district of Riyadh has already begun. The 21 entertainment destinations will have a wide range of attractions, local and international dining and more, under one roof.

“SEVEN is redefining the future of entertainment in Saudi Arabia through our 21 entertainment destinations across 14 cities with more than 150 world-class attractions that enhance the quality of life for the people of Saudi Arabia. We are partnering with leading entertainment brands and will continue to do so to develop entertainment destinations like no other,” said Abdullah AlDawood, Chairman of SEVEN.

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