Created by the Public Investment Fund, Soudah Development Company (SDC), will build 2,700 hotel rooms in an area that includes Al-Soudah, the tallest peak in Saudi Arabia.
Launched to be a key driver of the Kingdom’s Vision 2030 amibitions, SDC will infuse $3bn into infrastructure and tourism projects, aimed at enhancing the visitor experience in Soudah and parts of Rijal Alma’s Governorate. The planned developments include 2,700 hotel rooms, 1,300 residential units, and 30 unique commercial and entertainment attractions.
HE Yasir Othman Al-Rumayyan, Governor for the Public Investment Fund, commented: “Our investment in the Asir region reflects our confidence in the character of the location, which is a rich amalgamation of indentity, heritage and experience. Through careful and considerate development, SDC will provide yet another remarkable destination in the diverse and growing portfolio of Saudi Arabian experiences.”
Soudah Development Company will lead the development of a luxury mountain destination with immersive cultural experiences and celebration of the natural assets empowering the local and national economies.
