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Scandic Go Continues to Expand

Scandic has signed a long-term lease agreement for two new Scandic Go hotels in central Gothenburg and Umeå.

The hotels are expected to open in 2026 with a total of 276 rooms, with the project involving the conversion of existing office buildings. This will bring the number of Scandic Go Hotels in company’s pipeline to five with a total of 876 rooms in Sweden and Finland.

Since its launch in September 2023, Scandic Go has been well received by guests and property owners alike, attracting new partners. And now, Scandic will add 176 hotel rooms to the Lilla Bommen district in Gothenburg, where existing office space will be converted into a Scandic Go. In Umeå, an entire office building will be converted into a Scandic Go with 100 rooms. The conversions will be initiated by the property owners during the first quarter of 2025.

Greater demand for hotels combined with longer lead times for establishing new hotel properties is creating an opportunity for Scandic. By conversion of office spaces and other properties, Scandic can accelerate the growth of its new brand in the economy segment. Conversions are carried out by the property owner, allowing the landlord to also plan for other commercial activities in the building in addition to hotel operations.

“We’ve been considering using office spaces for new Scandic Go hotels for some time, which is an important enabler to achieve our goal to add 1,000 to 1,500 rooms per year to our pipeline. Gothenburg, in particular, is a key destination for Scandic, where we have a strong presence in a robust hotel market. Umeå is also a stable market, attracting students and business travellers as well as summer and winter tourists. I am convinced that these new Scandic Go hotels in Gothenburg and Umeå will be the perfect complement to our existing hotel offering,” says Jens Mathiesen, President & CEO of Scandic Hotels Group.

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