Exactly 20 years ago, the hiking and mountain boot manufacturer Lowa and the outdoor clothing provider Schöffel joined forces and founded the retail joint venture Schöffel-Lowa. Last week the 40th shop of the cooperation was opened in Pfaffenhofen.
The specialist retailer is now also presenting its collections for outdoor, biking, skiing and mountain sports in the Upper Bavarian tourist town on the Ilm. The 100sq m area is run as a shop-in-shop in the newly opened “Herrmann Schuhe und Mode” market at Joseph-Fraunhofer-Straße 26, conveniently located directly on Bundesstraße 13.
The Herrmann Schuhe und Mode Group is based in Leipheim operates a dense network of shoe and clothing stores in southern Germany. The group has been an important sales partner of Lowa since 1997, with its headquarters located in the immediate vicinity of the new store in Jetzendorf.
“With the opening of our store in Pfaffenhofen, we are continuing the success story that began 20 years ago and led to a dense sales network in Germany, Austria and Italy,” explains Schöffel-Lowa Managing Director Ralf Seufert.
