Amsterdam-based lifestyle fashion brand Scotch & Soda announced an acceleration of its growth strategy which includes the opening 15 new brick-and-mortar stores and 7 new shop-in-shops by the end of the year in Europe, Asia-Pacific, North America and the Middle East.

The year-end retail expansion includes new directly operated and franchise stores in key global cities such as Paris, Madrid, Philadelphia, Charlotte, Gothenburg, Riyadh, Mumbai, Bucharest, Dortmund, Stuttgart and Perth.

The brand is also officially launching its first digital store on Tmall in China following a soft launch in August, the first commercial initiative since the brand started operating directly in the country in July, with brick-and-mortar store openings to follow soon in key Chinese cities. Scotch & Soda also recently launched its Weibo, Little Red Book, WeChat and Douyin social media accounts to support the brand’s awareness in the region.

Frederick Lukoff, CEO, commented: “We are very proud to announce that Scotch & Soda is accelerating its growth strategy. It Is indeed a very exciting time for our company despite the challenges caused by the Covid-19 pandemic in the retail industry. We are pursuing the expansion of our retail network at a global level, strengthening our footprint in markets where we are already present, as well as entering key markets such as China, that we see as full of potential to reach new customers and introduce them to our brand.”