Dutch-based lifestyle and fashion brand Scotch & Soda have launched their new e-commerce platforms across the GCC through their partnership with Middle East retailers & distributors Beside Group.

The Amsterdam-based brand offering upscale-casual apparel & accessories for women, men & children has expanded its digital presence by launching websites for UAE and Kingdom of Saudi Arabia customers, making it easier than ever for Middle East customers to get their hands on their clothing. There are two brick-and-mortar stores currently in Dubai – The Dubai Mall, Marina mall and three in the KSA across Jeddah and Riyadh.

“Middle Eastern consumers are increasingly savvy, and the region is grappling with shifting economic currents and the rise of digital. However, spending in some GCC countries remains among the highest globally, thus, creating significant opportunities for fashion players such as Scotch & Soda. Beside Group has become the go-to partner for international fashion brands due to its full 360-degree approach across retail and distribution sectors. Scotch & Soda & Beside Group began their partnership back in 2014, and is a key player in our portfolio,” said Hisham Bedier, Managing Director of Beside Group.