Boux Avenue, the lingerie retailer owned by Theo Paphitis has announced the re-opening dates for the remainder of its 31 stores.

The first phase of re-openings was completed on 24 June and this final phase will be completed between now and Monday. The exceptions to the store openings are the Oxford Street and Manchester Airport sites.

Boux Avenue said: “The safety and confidence of our customers is always our number one priority, so our colleagues have been working hard behind-the-scenes to ensure that rigorous safety measures are in place. Like many retailers, we are facing a “new normal” in terms of how our stores operate, and we are confident that with the high level of expertise and specialist experience of our store colleagues, we’ll continue to offer our excellent standards of customer service.”

Along with this news, Boux Avenue also revealed the launch of its very first unretouched lingerie campaign, which features brand ambassadors Malin Andersson, Zara McDermott, Kaz Kamwi and Ama Peters.