Fashion marketplace Secret Sales has launched in the Netherlands and Belgium, as the first phase of its European rollout begins.
An initial 450 international and regional hero brands are partnering with the premium e-commerce platform to sell non full-price inventory in a brand-enhancing and profitable way.
The two sites, secretsales.nl and secretsales.be are fully localised for the customer, featuring local languages and payment methods with no additional duties, as well as offering free delivery and 60-day in-country returns. Shoppers can purchase items at up to 70 per cent off.
Brands and retailers digitally connect their supply chain and inventory systems to Secret Sales to manage stock more efficiently throughout the year, reducing stock movements and costs, while increasing sales and driving greater margins.
“Secret Sales provides a sustainable route for brands to sell non full price stock, and the wider theme of responsible retailing resonates well with consumers in the Netherlands and Belgium. The two territories are a natural fit for our first phase of expansion in Europe,” said Chris Griffin, CEO of Secret Sales. “Our marketplace is addressing universal challenges the retail industry faces and offers a long-term, clean and profitable solution. We are creating a new culture around non full-price inventory.”
