The company has launched its largest store to date with the reopening of an expanded site at Canberra Centre.
The 900sq m store showcases the clothing company’s full offerings across the woman, man, baby, child, teen and home categories. The expanded store marks Brandbank Group’s aggressive growth strategy, with 500 stores across Australia, New Zealand, Hong Kong and Singapore. More than 260 of these are Seed Heritage stores including concessions in David Jones, Myer and The Iconic.
“We are incredibly excited to be opening our largest footprint Seed store,” said Kylie Cameron, Head of Retail at Seed Heritage. “The fit-out will display our latest store design concept and will offer our full lifestyle range across all departments, including an in-store embroidery station for product personalisation, along with a host of convenient and elevated services.”
