Selfridges announces a strong financial performance for the year ending 2 February 2020. The year delivered £1.97bn in sales, up 7 per cent on the previous year.
Sales growth was delivered against a challenging retail backdrop and a significant investment across the business, in both stores and across its digital channels. Selfridges operating profit was £88M, which was down 10 per cent on the previous year, reflecting the level of investment made.
The retailer has continued to invest across all customer digital channels.
Anne Pitcher, Managing Director, commented: “Throughout the pandemic, our key priority has been the health and wellbeing of our customers and team members and that has been the focus of much of our activity over the past few months.
We have remained agile and flexible all while delivering the very best experience, destination and products for our customers within the guidelines set by the government. We are pleased with the growth in digital this year and our ability to deliver to over 130 countries.”
