Selfridges has unveiled a new scheme that is giving its customers the chance to become ‘Keyholders’ to its stores.
The department store group has introduced Selfridges Unlocked a community-wide scheme that gives the holder first access to “the best product launches, events, news and free shipping for everyone”.
Importantly, it also helps customers to “give back”, with a charity donation every time they shop, aiding homeless charity Centrepoint.
Customers can sign up now for full access to the Selfridges summer line-up, which includes global exclusive product launches, master classes with the biggest names in beauty.
It also includes access to the retailer’s first swap shop, a kid’s holiday camp, early access to book 2023’s biggest new film releases (bearing in mind that the retailer has its own cinema), a first look at Selfridges’ London Corner Shop residencies, supper clubs and special curated experiences in partnership with the Manchester International Festival.
Every month Keyholders will also have the chance to win a prize of a day of “extraordinary Selfridges experiences”.
