With the theme ‘Once Upon a Christmas’, Selfridges hopes the new Christmas Windows will be uplifting amid the new UK lockdown.
Despite the retailer temporarily closing all of its store locations across the UK including its sites in London, Birmingham and Manchester, with the exception of its Oxford Street food hall, luxury department store Selfridges is determined to bring a bit of Christmas cheer to customers in a year where it is definitely needed the most.
The newly unveiled Christmas Windows displays feature Santa Claus and the Fairy Godmother along with bespoke Christmas trees by Anthony Burrill, Hanna Hansdotter and Helen Bullock.
When stores are able to reopen after the second UK lockdown, Selfridges will offer an ‘unmistakable in-store Christmas experience’ for guests.
