Selfridges Unveils its Greenest Christmas Shop Ever

With just under 75 days until Christmas, Selfridges has launched their Christmas shop, available in London and on Selfridges.com, with a selection in Manchester and Birmingham.

The Christmas Shop builds on Selfridges on-going commitment to change the way customers shop. Half of all the products available in the Christmas Shop, including decorations, crackers, cards and wrapping paper have one or more sustainable attributes. The new sustainable collection features dozens of brands including many artisan and small enterprises, often UK based, and well over 1000 different product lines – it is by far, the largest sustainale collection Selfridges has ever sold from its Christmas Shop.

This year, Selfridges offers a wide array of decorations for customers to explore, made with materials such as mouth-blown recycled glass and paper. In the Oxford Street store, customers will discover a ‘pick-and-mix’ bauble station that allows guests to handpick their decorations, providing a sense of greater personalisation.

New and exclusive for Christmas 2020, Selfridges launched The Workshop – a Santa-style workshop offering personalised decorations, gifting sacks, stockings and crackers. The Workshop is a sustainable brand using planet-friendly organic cotton, recyclable card and paper and reduced plastic packaging.

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