The brand, which is committed to developing innovative, affordable and comfortable clothing has recently opened a store in the landmark Riyadh Hayat Mall in Saudi Arabia.
In conjunction with its sister brand, Balabala, Semir is pushing ahead with its post-Covid international expansion plans. Their latest store in Saudi Arabia spans an area of 458sq m and combines an updated shopping experience targeting a wider population in the 18-35 age group.
The store brings together a comprehensive collection of fashion, basic essentials, sports, homeware, accessories and footwear.
Ms Lucy Lu, International Development Manager for the Group commented: “This is a busy year for both Semir and Balabala store openings across the region and we are delighted that the Kingdom of Saudi Arabia, as a key market, is hosting the upgraded flagship concept for the brand. The store looks fantastic and will serve as a leading example as we continue to look to engage with new partners across the region.”
