The Hyundai Department Store in southern Seoul is soon to be home to Michelin-star chef Gordon Ramsay’s Street Burger restaurant.
Launched just three years ago, the casual burger joint by the British celebrity chef will become its first global location outside of the UK. The menu will feature fries, drinks and seven types of burgers, including a Korean-style-special burger titled “The Korean Smash Burger” which is made with kimchi and bacon.
“Koreans’ views on burgers have changed over the years. Now more people eat them as a proper meal instead of a snack. Global burger brands consider the Korean market to have growth potential,” an industry official said.
The upcoming restaurant is set to open in late March.
