The beauty giant is integrating the FreedomPay mobile POS platform in its 500-plus stores across the US, Canada and Latin America. By implementing this technology, Sephora intends to enable a safe, secure, up-to-date mobile POS consumer experience with the FreedomPay solution.
The new, touchless-capable FreedomPay payment system enables Sephora shoppers the option to pay via contactless payment methods and digital wallets all on their own mobile device. Accepted digital payment methods include Apple Pay, Google Pay, and Samsung Pay.
In recent months, Sephora has been undergoing something of a technology transformation, implementing new solutions across a variety of enterprise areas. In March 2021, the retailer began collaborating with Shipt to offer a range of beauty and wellness products for delivery in as soon as an hour. Shipt is the fourth same-day delivery option Sephora offers its customers.
And in October 2021, Sephora deployed Relex Solutions artificial intelligence (AI)-based forecasting and replenishment software, with the goal of improving its demand forecasting and automated replenishment. The retailer also intends to utilise the Relex solution to upgrade its management of promotions, slow-moving products, new product introductions, and product ramp-downs.
Sephora is also reintroducing its shopping advisory tool, Live Beauty Help, formerly known as Home Chat. Live Beauty Help connects customers directly with a live beauty advisor, who will be an expert in Sephora’s categories, product assortment and application. This will enable customers to chat with real people online. Customers were previously able to use this tool on Sephora.com, and it has now expanded onto the Sephora mobile app.
