Over the past few years, Sephora has consistently introduced new brands to their Chinese-speaking customers.
This has aided the retailer in expanding both its global model portfolio and awareness of the Chinese language luxury market. Sephora has unveiled three new beauty initiatives as part of its ongoing commitment to Chinese-speaking customers.
The campaign contains over 59 worldwide and native manufacturers presenting over 360 new product launches and unique releases throughout cosmetics, skincare, hair care and fragrances. The seven global beauty trends for the summer of 2022 have all been precisely reflected in the most recent publications.
A number of start-up brands have been selected to make their Sephora debuts due to the wide range of products, consistent modern concepts, and novel approaches to beauty that can benefit the customer.
Besides, Sephora is launching China Speed up Programme, which aims to encourage people in other parts of the world to notice China’s many qualities. The retailer will help five local cosmetics companies reach yearly sales of over USD 14.95M in the next three years. Sephora plans to gain momentum in international markets by leveraging its devoted customer base and extensive expertise in the field of prestige beauty incubation.
“As a world chief in magnificence retail, Sephora won’t solely provide these manufacturers business assist and enlargement, but in addition assist them to develop their worldwide visions,” said Ms. Maggie Chan, CEO of LVMH – Sephora Better China.