After exiting the market in 2005, Sephora has made a welcome return, having opened a store in London’s Westfield White City Shopping Centre.
Sephora features nearly 340 brands and has its own private label, Sephora Collection, offering beauty products that include cosmetics, skincare, body, fragrance, nail colour, beauty tools, body lotions and haircare. As such, the new store is set to deliver an unrivalled customer experience that is recognisably on brand.
With nearly 40 years of experience in retail design and delivery and a proven track record of delivering unique retail experience in URW centres, both in the UK and abroad, rpa:group was appointed by Sephora to provide a range of services including Design, Project Management, Quantity surveying and Interior Architecture.
The new 6,000sq ft store concept comprises a new double-height glazed shopfront, iconic illuminated Sephora stripes and beautiful curved and tiered GRG ceilings with integral Illuminated coffers. The store’s internal area includes a central beauty hub, bespoke concept furniture and self-serve kiosks. This is an elegant and unique concept, providing the perfect canvas from which to showcase the Sephora brand.
