Sephora is kicking off the year with the announcement of its beautiful new store in London. The beauty lover’s ultimate destination is arriving in March 2023 in Westfield London, one of the Europe’s largest shopping and leisure destination. The 6000+ sq. ft store is set to showcase an exceptional assortment of products and personal services in a dazzling space that will feature inspiring innovations drawn from the Global retailer’s unique network.
SEPHORA Westfield London has been designed to surprise and delight customers, combined with instantly recognizable elements that are much loved by SEPHORA’s global community. The store’s façade will be wrapped in SEPHORA’s iconic black and white stripes, while the interior, the first of its kind in the world for SEPHORA, will offer soft geometric shapes, ambient lighting, textured finishes, and succulent greenery to create a warm and inviting atmosphere.
The heart of the store will be defined by an attentive combination of human touch and technology, where a monumental Grand Beauty Hub will provide memorable experiences for customers as they explore makeup, skincare, haircare, fragrance, body and personalised gifting.
The first store in the UK will also offer a thrilling product range for beauty lovers of over 135 brands, with unparalleled curation from the SEPHORA universe, including a stellar line up of brands that are exclusive to SEPHORA UK such as Makeup by Mario, GXVE by Gwen Stefani, ONE/SIZE by Patrick Starrr, Vegamour, Skinfix, Commodity and not to mention SEPHORA’s own SEPHORA COLLECTION, whilst also debuting brands in physical retail for the first time in the UK, including Tarte, Glow Recipe, Supergoop!, Danessa Myricks and Kosas. Alongside this coveted selection will be an expansive assortment of beloved brands, including Fenty Beauty, Drunk Elephant, ILIA, MILK Makeup, JVN, R.E.M. Beauty, Gisou, Dior, Tom Ford and Jo Malone.
This full spectrum of brands offers extraordinary opportunities for self-expression and echoes the spirit of SEPHORA’s Express All of You campaign that was launched in October 2022 to mark the retailer’s much anticipated initially digital arrival in the UK.
The chance to discover every aspect of beauty will also be enhanced by the store’s selection from SEPHORA’s ‘Minis & More’ and ‘fragrance to go’, with all the products in store easily accessible through self-checkout and benefitting from the Omni Channel Sephora-Rewards program.
