Located at the K11 Art Mall in Tsim Sha Tsui, the new 265sq m store is the brand’s first location in Kowloon, marking a key step in their expansion across Asia.
Expected to open in early January, the new store will boast an impressive mix of 65 brands, with much loved names including Drunk Elephant, SUNDAY RILEY, Pixi, Fenty Beauty, LOEWE, GHD, Olaplex, Benefit Cosmetics and the brands own collection, among many others all available in the store.
The new K11 Sephora store follows the same design as the two existing stores in Hong Kong, with modernity and vibrant energy playing key roles in the design. The store also boasts a number of unique and innovative features to engage customers. The new Beauty Shout-Out kiosk is complete with a screen that features key bestsellers and a selection of the latest must-haves and testers for customers.
A customised virtual game titled ‘SEPHORA SHAKE OFF’ is located at the front of the store and presents customers with numerous beauty perks and delights. Players need to scan a QR code to play the SEPHORA SHAKE OFF and will be taken on a virtual shopping spree where they can view a number of Sephora’s best-selling items to beautify their virtual avatar.
