The flagship store will reopen on January 20 with a completely new design, presenting a ‘new beauty era.’
The Pitt Street store occupies an area of 470sq m and will house all brands on a single floor, including a selection of new products such as Fenty Skin. A new dedicated space is located at the front of the store, dedicated to brand activations and a large runway connects the entrance to the check-out. The store also houses ‘The Blow On-The-Go’ hair styling service and The Benefit Cosmetics Brow Bar along with two Beauty Studios.
The upper floor of the flagship is dedicated to the Sephora University where a selection of Sephora Beauty Advisors will discover new products and master their skills.
President of Sephora Asia Alia Gogi, commented: “The new flagship store brings together all the elements that our Sydney customer is passionate about – a wide exclusive brand portfolio, personalised services and differentiated rewards for our loyal customers.”
