The infamous beauty brand will bring its ‘Store of the Future’ concept in Asia to Singapore’s Raffles City on 23 September.
The upcoming unit will span 426sq m and will feature three predominant touchpoints – space, people and technology. Guests to the store will have multiple interactive and experience areas for customers to test the products and these include The Play Table, The Care Table, The Skincare Lounge and The Beauty School.
“This store is the perfect intersection of innovative and experiential elements where our customers can immerse and transform themselves in the absolute best of global beauty brands through a hyper-personalised retail approach,” said Alia Gogi, President at Sephora Asia.
