The newly-launched pop-up store is set to celebrate 10 years of the brand and showcases the full range of Serge DeNimes jewellery for the first time.
Shaftesbury announced the Serge DeNimes pop-up in Carnaby to celebrate 10 years of the brand. Located just off Carnaby Street, the pop-up will showcase and sell the full range of existing jewellery, and will also feature a launch of an exclusive 10 year anniversary collection available in store only. Serge DeNimes is located over 1 floor with 431sq ft.
Oliver Proudlock, Founder and Creative Director says: “Our first jewellery store is open on 2 Marshall St in the heart of London. With the retail industry being affected by COVID for the last 18 months, we wanted to make sure we could be part of resurrecting the original way to shop. With jewellery, it is a personal expression.
“It is an heirloom, a piece of memorabilia – something you should experience in person. We have created over 400 products and never had them available all in one place before. The quality of the product is something you only appreciate after you purchase, and we want to offer a way to show the quality in person.”
