Sergio Rossi has now opened a pop-up shop in Milan, as Italy is now starting to lift the lockdown restrictions. The move comes after the brand decided to take a gamble on how a twelve month pop-up will fare during the pandemic.
The pop-up shop is located at Milan’s Via Montenapoleone 1. Sergio Rossi has previously operated a permanent store just down the street, however that store is closed because the lease has now expired.
Retail traffic is slowly returning to normal in Milan as lockdown restrictions are lifting gradually. Pop-up shops are becoming more common throughout the world and the pandemic could mean that we see even more pop-up stores.