The new flagship store will open at Spiga 26, the Creative Hub developed by Hines, featuring an innovative ‘Experiential Laboratory’.
The move follows the announcement that Moschino will become the building’s first tenant, confirming Palazzo Pertusati on Via della Spiga as the ideal location for an innovative customer experience in the heart of Milan’s fashion district, characterised by the fusion between fashion, design, culture, and lifestyle.
Spiga 26 was acquired in 2019 by Hines via a real estate fund managed by Savills Investment Management SGR S.p.A in a joint venture with a large Dutch pension fund manager. Since then, it has undergone a significant transformation designed and curated by Scandurra Studio Architettura and SCE Project which will be completed in Spring 2022.
From Spring 2022 onward, approximately 200sq m of the Spiga 26 building will showcase various collections from Sergio Rossi. Sergio Rossi will have two floors dedicated to its store and two display windows that will frame its entrance onto the fashion district’s street. The floor-to-ceiling windows occupy the entire back wall of the store and overlook the interior courtyard to awash the space with natural light.
