McArthurGlen has officially launched ‘Play Land’, a brand new and state-of-the-art 6,000sq m leisure concept at Designer Outlet Serravalle.
A part of the centre’s €40M investment programme, Play Land launched alongside a number of new stores including Off White, Valentino, Zegna and Starbucks. The recent investment and attraction of these brands alongside the implementation of Play Land demonstrates McArthurGlen’s commitment to elevating the centre’s reputation as one of Europe’s premier luxury destinations.
Anchoring the facility is a brand new concept in the McArthurGlen portfolio: Lele’s Aqua Park. The 3,500sq m bespoken waterpark features a variety of activities including slides, water cannons and a large waterfall. The 2,500sq m Playground consists of platforms and hexagonal towers in play spaces whilst the play village houses a structure inspired by small villages set in the Piedmontese landscape. Completing the offering is Flora’s Baby Park and the Picnic Area.
“We firmly believe in the value of the physical retail experience and that has always been at the heart of McArthurGlen,” said Joan Jove, Co-CEO of McArthurGlen, adding: “Together with our long-standing investor partners from the European Outlet Mall Fund, we are thrilled to bring this new experiential element to our customers at Serravalle and introduce a cutting-edge facility that can be of benefit to the whole community.”
