SES Spar Launch First Hotel Scheme

After just under two years of construction, with harry’s home a timeless and modern city hotel has been created in the centre of Lienz.

The formal handover took place in the presence of SPAR Real Estate Director Marcus Wild and the Mayor of Lienz, Elisabeth Blanik, when together with the investment partners Kronberg International and the Styrian Medical Association, SES CEO Christoph Andexlinger handed over the symbolic key to the hotel’s present operator, harry’s home Founder and CEO Harald Ultsch. During the construction, SES focused strongly on sustainable real estate development. Two thirds of the construction services were executed by regional companies in East Tyrol.

The ground breaking for harry’s home Lienz in East Tyrol took place in August 2022. It is the first hotel project realised by SES Spar European Shopping Centers as the project developer and 50 per cent investor, together with the investment partners Kronberg International and the Styrian Medical Association (Ärztekammer Steiermark).

More than €17M has been invested in the project in Lienz town centre, creating a modern hotel for business travellers and holidaymakers with an area of around 1,900sq m that now stands at the crossroads of the B100 and Andreas-Hofer-Straße.

Marcus Wild, SPAR Real Estate Director said: “With SES in the SPAR Group we have cumulative expertise in real estate development, construction and the operation of shopping malls – in six countries in Europe. It was very clear that we should use this expertise for a hotel project, which was simply the logical next step. So together with our investment partners, we invested in the Group’s first hotel project in the sunny town of Lienz and with harry’s home we selected a top-class partner as the operator. We are delighted to be officially handing over the project today.”

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