The launch marks the retailer’s new London flagship store and entrance to Seven Dials’ fast-growing community of sustainable and vintage clothing retailers.
Following on from the success of ‘Second Hand September’, the new 500sq ft flagship store in Seven Dials stocks Good’s diverse array of vintage fashion, all sourced from recycling centres, giving customers a unique alternative to buying new garments and preventing selected garments from contributing to further landfill.
With a focus on in-store experience, Good offers a highly curated flagship store, which has been designed in-house. Organised by either colour scheme or premium brand, such as Ralph Lauren, Burberry and Barbour, the feel is easy to navigate and appealing to the consumer. Good’s overall mission is to bring the best of recycled clothing together with top-quality customer experience, setting the brand apart from traditional second-hand retailers whilst delivering on their wholly sustainable ethos.
David Brinson, Co-Founder of Good, commented: “Seven Dials is such a vibrant community and to be among so many other like-minded brands is ideal for our flagship London store. We were very selective when searching for our next location, and Seven Dials, with its excellent sustainability ethos and mix of big name and independent premium brands, formed the perfect destination for us to launch at.”
