Saudi Entertainment Ventures (Seven) has unveiled plans to further enhance its entertainment portfolio by partnering with FlowRider, a subsidiary of WhiteWater, to bring Flow House surf venues to key cities in the Kingdom.
As part of Saudi Arabia’s broader Vision 2030 agenda, this initiative aims to diversify the nation’s entertainment landscape, adding unique recreational experiences to Riyadh, Al Khobar and Jeddah.
Flow House, known for its indoor surfing experiences using FlowRider’s stationary wave technology, will introduce a new dimension to Saudi Arabia’s entertainment offerings. These venues will cater to surf enthusiasts and provide a comprehensive leisure experience, blending surf attractions with tropical-themed environments, live music, upscale dining and retail spaces.
The integration of Flow House within Seven’s entertainment destinations aligns with the company’s strategic vision of redefining Saudi Arabia’s entertainment industry. With entertainment demand in the Kingdom rising, the inclusion of these surf venues is poised to provide both locals and tourists with a unique, engaging and immersive experience that is currently unmatched in the region.
FlowRider’s technology, simulating a controlled surfing environment, offers a safe and enjoyable experience for both seasoned and beginners. The flexibility of the Flow House concept ensures it appeals to a broad audience – whether participants want to ride the waves or simply relax in the tropical-themed setting. This variety makes the Flow House an attractive addition to Seven’s entertainment portfolio, ensuring it caters to diverse interests and ages.
This partnership comes as Saudi Arabia aggressively expands its entertainment infrastructure as part of Vision 2030. The initiative, spearheaded by Crown Prince Mohammed bin Salman, aims to reduce the Kingdom’s reliance on oil by diversifying its economy, with entertainment and tourism playing a pivotal role in this transformation. Seven’s investment of $13bn across 21 entertainment destinations in 14 cities highlights the scale of this ambition and the collaboration with FlowRider is a key step in this direction.
