Grosvenor Europe has announced that SGG Apparel, the clothing line inspired by football legend Steven Gerrard, has launched its first ever bricks-and-mortar retail offering at Liverpool ONE.
Building upon SGG Apparel’s online presence, the new pop-up is operated by Creative Distribution under license from Liverpool FC Retail. Situated on South John Street, it offers the brand’s 30-piece range of modern wardrobe staples, all designed in Liverpool.
The collection, exclusively available to purchase at the pop-up, comprises smart polo shirts, slim-fit jumpers and bomber jackets, all of which are inspired by Gerrard’s own signature style and Liverpool itself. Customers will find premium fabrics, quality craftsmanship and understated branding, with style names referencing Liverpool’s streets and areas of the city where Steven grew up.
