Shaftesbury announces the opening of RIXO’s newest store on Carnaby Street. RIXO opened its third store located at 44 Carnaby Street, in the heart of London’s busiest shopping area. The 995 square ft store opens this November.
The RIXO Carnaby store is the first to be curated with a design studio. The fit-out of the store will be vintage-inspired, keeping true to RIXO’s brand DNA. The store will hold all current collections and products perfect for gifting moving into the Christmas period.
Samantha Bain-Mollison, Retail Director at Shaftesbury says “We are so excited to welcome the popular fashion brand; RIXO to Carnaby. The permanent store is to be located in prime position on Carnaby Street after several successful pop-ups in the Shaftesbury portfolio. We hope the Carnaby customer can enjoy shopping the brand’s modern day vintage inspired styles. The brand fits in perfectly with Shaftesburys sustainable business model and we are looking forward to them joining us in the area” RIXO is committed to sustainability by not mass producing their items and works with family run small suppliers.
The RIXO philosophy is to evoke a wanderlust and free spirit in all its wearers, filling a gap in the contemporary market with easy-to-wear, feminine shapes and high-quality materials. Always inclusive, always empowering, the brands aim to create a fusion of original hand-painted prints and timeless silhouettes to flatter every woman, irrespective of age, season, size, nationality or time of day.
Henrietta Rix and Orlagh McCloskey, RIXO co-founders said “We are thrilled to be opening RIXO’s third London location on Carnaby Street. We had a successful pop up here a few years back, and we’re really excited to be back on such a historic London street.”
At RIXO the vision is to create vintage inspired one-off pieces for the modern woman to wear with confidence, on multiple occasions for multiple uses, to feel the best version of herself.
