The Singapore-based, global online retailer of value fashion and lifestyle items, has opened a pop-up in Forever 21’s store in New York City’s Times Square.
The space is filled with items from Shein’s home and gifting categories and features six distinct rooms where customers can shop for select products and dive into a fully immersive experience. Each of the rooms highlights a unique aesthetic, ranging from California casual to eclectic design and glam luxury. The pop-up also has apparel and holiday gift guide sections.
As customers navigate through the space, they can engage in an interactive game to receive a score that correlates with winning various levels of gift cards. Additionally, they can capture social media-worthy moments, scan QR codes to place orders for their favourite finds and enjoy complimentary treats along with custom tote bags.
“Through Shein ‘Home for the Holidays’, we are excited to bring our home and gifting products to life with this curated experience,” said George Chiao, US President of Shein. “Our hope is that as customers explore each room in the space, they will see that Shein is the go-to marketplace for all lifestyle products and their one-stop shop for gifts this holiday season.”