The global online retailer of fashion, beauty and lifestyle products has announced the launch of its first-ever exclusive menswear capsule collection in the Middle East in partnership with popular fashion influencer ‘Moha’.

SheinxMoha is dedicated to celebrating the bold tastes of the modern Arab man, with trendy urban apparel that provides the right balance between comfort, individuality, and style. Everyday essentials reflect form, fit, and function while offering the flexibility to effortlessly switch between leisure, sports, or home.

The collection features two style categories: Energy, for young Gen Z males aged 16-24 years; and Casual, tailored to men aged 25-30 years. Casual pants, chinos, shorts, button-down shirts, hoodies, and athleisure form the staples of both themes, with many pieces featuring custom illustrations.