The company plans to launch retail and eateries in more than one-third of its gas stations nationwide by 2025.
The deeper thinking behind the move is to increase revenue beyond gasoline, and it plans to host a selection of brands at its gas stations, including Starbucks, Adidas, McDonald’s and Jollibee.
In an interview with Bloomberg, CEO Lorelie Quiambao Osial said the company wants non-fuel retail revenues to drive growth by at least 15 per cent annually and create an income stream that eventually accounts for 25 per cent of sales. The business intends to open shops and dining establishments inside 550 of its 1400 stations across the country by 2025.
“We are transforming what you’d normally call petro retail stations into mobility destinations,” Osial told Bloomberg. “Before it was motorist-driven. Now, it’s something for the passengers to enjoy as well.”