Leading specialist UK leisure and property agency, Shelley Sandzer, has been appointed by Happy Padel, the new hip and healthy urban social sport concept, to secure its debut UK site and support a national expansion plan.

Happy Padel is based on the eponymous sport, padel. Founded by Jesper Konstantinov, a hospitality entrepreneur from Sweden, Happy Padel has partnered with Barworks, a respected name in the London F&B scene, to aid its growth within the UK.  Shelley Sandzer will work alongside the business to secure a flagship venue in London, before expanding rapidly throughout the country.

Padel is similar to tennis in terms of gameplay and structure and is the fastest-growing sport in the world. Often casually played in doubles within timeframes of up to 120 minutes, it has a low bar of entry, making it accessible for people of all ages and abilities.

The sport has had considerable success in the European market, particularly in Sweden and Spain, its spiritual home. Padel is now the second-largest sport in Spain and in Sweden 3,500-4,000 courts are projected to be in operation in 2022. In Sweden, padel’s popularity has exceeded all expectations, with the same level of growth in just four years as the Spanish market achieved in forty years.

With a setup time as short as two weeks, and relatively low energy requirements, Happy Padel has great operational flexibility and can work in sites from 5,000sq ft to over 50,000sq ft. The concept has the ability to be launched as a stand-alone venue or pop-up experience, with potential for add-on services and features.