Shiseido are to open a new concept store in Tokyo’s Harajuku district today. The new store is located on the first floor of the ‘With Harajuku commerical complex’ and will offer cosmetics ranges and offer digital experience-based features and a salon.
The concept store is divided into four different zones, consisting of Brand, Go-Live, Installation and Salon. The entrance features a large LED display and signage showing live streaming, video programmes and promotional content.
The Brand Zone ranges a variety of Shiseido products, covering makeup, skincare and hair styling. Brands on sale include IPSA, Cle de Peau Beaute, The Ginza, Shiseido Professional, Dolce＆Gabbana Beauty, Nars, BareMinerals and Laura Mercier.
