Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launches Shopee Premium, an exclusive destination created for premium brands to reach and provide digital shoppers with direct access to authentic premium products.
As more brands and consumers in the region turn to e-commerce, a growing segment of users on Shopee are searching for authentic premium products online. Shopee Premium helps brands to amplify their visibility and allows more room for immersive brand storytelling that closely reflects their brand ethos, heritage and identity.
With Shopee Premium, brands can create richer, multi-varied content through the synergistic combination of digital communications and digital marketing tools. They can also tap on Shopee’s core engagement features such as Shopee Live, Shopee Feed and Shopee Games to build and deepen connections with their customers.
Ian Ho, Regional Managing Director at Shopee , said, “Following the successful launch of Shopee Mall for brands, we now have a portfolio of more than 18,000 brands across multiple categories. With an increased demand for premium products online, we saw the need to carve out a more exclusive and differentiated destination for premium brands to capitalise on this growth opportunity. Shopee Premium caters specifically to the needs of premium brands where they can leverage our consumer insights and brand tools to reach a broader audience, and deliver a premium digital shopping experience that complements their offline stores.”
